Anthony Knight is an accomplished Marketing and Brand Strategist with a proven track record of success across the hospitality sector. Respected for his strategic vision, commercial acumen, and creative storytelling, Anthony specialises in crafting innovative concepts, award-winning activations, and community-building initiatives that drive meaningful connections between brands and their audiences. His ability to seamlessly integrate strategic foresight, operational excellence, and compelling narratives has made him a trusted leader in the industry.

As Sales and Marketing Director at Incipio Group, Anthony played a transformative role in shaping the company’s reputation for sell-out activations and impactful brand partnerships with the likes of England Rugby, The NBA, and LVMH. Notably, Anthony was instrumental in the strategic development of 39,000 sq ft of F&B space within the £1.3 billion Olympia redevelopment project, securing 20-year leases projected to generate over £120 million in EBITDA. His unmatched ability to bridge creativity and operational expertise has positioned him as a key innovator in the sector.

Before joining Incipio, Anthony served as Managing Director at Elliotts, a leading hospitality strategy agency with clients including Deliveroo, Red Bull, Diageo, Center Parcs, Hawthorn Leisure, Grosvenor Group, The Alchemist, New World Trading Company and GLH Hotels. Prior to this he spearheaded the successful launches of iconic London venues, including Mahiki, Steam & Rye, and Tropicana Beach Club. Each project showcased his talent for driving commercial success through meticulous marketing strategy and imaginative concept creation.

Anthony’s contributions to the industry have earned him wide recognition. He was named Future Marketing Leader of the Year in 2018 by Restaurant Marketer & Innovator and was shortlisted for Marketer of the Year 2024, cementing his reputation as a forward-thinking, results-driven professional. His ability to foster strong, collaborative relationships with operators, suppliers, and stakeholders ensures that every project he undertakes is executed with precision, creativity and commercial strategy to deliver results. 

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